NEWS & VIEWS
Points to consider when planning you marketing collateral . . .
Create a CALL-TO-ACTION
Know what you want the reader of your brochure or flyer to do.
Outline your POINT OF DIFFERENCE
Know your point of difference and PROMOTE it!
Supply ACCURATE INFORMATION
Copy must be well written, grammatically correct and easy to read.
There is nothing worse than seeing spelling mistakes in printed material!
Include CONTACT INFORMATION
Whether it’s your email, website address, or phone number, make sure you can be contacted for more information.